Define the marketing information system Essay Example | Topics and Well Written Essays - 500 words

Define the marketing instruction form - Essay ExampleThe milieu is getting tougher and more competitive, a business that needs to be successful not only has to be competitive but also be equip with latest technology and a perfect combination of human minds. The concept of make profit has now shifted itself into a new form called node mirth. Every organization looks to satisfy their customers and this could be done when the firm delivers the exact thing the customer requires. This back be achieved through a number of ways, for the first time by good communication, secondly by observing the different customer behaviors and their preferences. The two ways mentioned above need a track record of the customer so as to deduce results of the consumer preferences and choices. Here comes the factor technology as it provides a simple information system that has the ability to store data more or less the customer, which eventually helps the manager in analyzing different customer and th en making sure they are satisfied. The basic function of a database is to help the managers in making important and vital not only strategic decisions but also operational decisions. A very common example is an organization that uses an information system to keep records of the customers and its name is Proctor & Gamble. The P & G has been conducting its business successfully all over the globe and they have a simple marketing information system that keeps a track of the customer purchases as they have all the records of the customer purchases that have been made of their products. This helps them analyze the products weaknesses and strengths, and then they can improve it according to their customers. The method they use is entering the purchases of every individual customer separately on a database. This database later is used by enquiry experts to explore different innovations in the product if its not working or else how to keep a famous product selling for a longer boundary of time. The information gathered is simple for example

Service, Solidarity and social justice Essay Example | Topics and Well Written Essays - 500 words

Service, Solidarity and social justice - Essay ExampleIn the precedents view, social injustices and suffering do have an take a delegacy form of measure thereby making it difficult to quantify or minimize.The three personalities showed solidarity with the poor, fought for their rights and stood by them. However, the culprits oppressing the disadvantage take every measure to ensure they hold back with their oppression a good example being the killings of Romero and Gustavo when they were campaigning against the oppression of the poor. The author proposes that the best way to deal with suffering and violence is to lay follow up fundamentals such as schools and hospitals. Additionally, many other allies to join the fight against oppression the way Martin Luther and the predecessors have d whiz in the past. In summary, the author views accompaniments as the best way of dealing with grief and loss.One of the authors main point of argument is that fields such as care for and public he alth are neglecting the issue of grief and loss. I think this is not true because one of the fundamental principles taught to medicine students is how to console their patients and make them come up at home even when they are facing the toughest challenges such as cancer. In my opinion, doctors and public health officials offer much consolation the same way the liberation fighters provide solidarity to the poor. On the other hand, I strongly concur with the author that indeed it is quite challenging to quantify the amount of suffering one experience. Suffering that causes grief and loss are subjective in that what I view as suffering may not be misery to some other person. The controversial view of suffering makes it hard to dealing with it.Respecting and acknowledging the efforts that activists such as Romero, Gustavo, and Martin did put in liberating the poor from oppression is not inevitable as they impacted on the lives of the helpless at a time of

Health Care for All Americans Essay Example | Topics and Well Written Essays - 1750 words

Health Care for All the Statesns - Essay ExampleWith this respect, this account will critically expound on the basic reasons as to why health care should be to all Americans. Across America, there are legion(predicate) people from one side struggling to make both ends meet and on the other coping with a broken health care system. In addition, there are those who live completely without health care, others are striving to pay the hiking be of Medicare, and more of them are joining the ranks of those uninsured. Agreeably, this is a shocking and unnameable situation for super power like America This growing health care crisis is not just a problem that should worry only the affected, however also places an endangering burden to the rest of the Americans as well. Furthermore, due to economic issues, small businesses are finding it difficult to insure their employees due to competitive and skyrocketing cost of insurance premiums. Most worrisome, much of the funds spend on health car e services disappears through inefficiency and massive waste. Even United States tops the globe in health care expenditures (Collins 15). The administrative costs swallow 1 dollar out of every 4 dollars set aside for health care needs. That is not all, medical errors result to loss of lives of 100,000 Americans every year. With that follows a $100 billion dollar loss via drug prescription errors alone. Causes of Health Care Disparities in America Factors leading to health care disparities in the US vary and at the same time interrelate. Different groups have different underlying rates of infirmity due to environmental factors, generic predisposition, or lifestyle choices. They express different types of care-seeking behavior due to cultural beliefs, trust in the health care providers, and linguistic barriers (Herbage and Devanport 8). The ability of an individual to pay as well as his location and management of health care services influences all these factors. Race and ethnicity a re remarkable factors determining whether an individual stands to receive care, whether an individual receives quality care, and assesses health care outcomes. Even after adjusting insurance income and status, racial and ethnic minorities tend to have check access to heath care and receive lower quality of health care compared to non-minorities. Not surprisingly, the Americans top two concerns of healthcare are its increased costs and lack of access. Cognitively, today the cost of health care insurance is high and increasingly unaffordable even to working families. Documented evidence reveals that 6.2 percent of all US bankruptcies in 2007 related to medical expenses (Halvorson 7-8). People with medical insurance covers filed 78 percent of these bankruptcies whereas low-income uninsured majorities filled 38.3 percent of the same bankruptcies. In 2008, uninsured Americans were 46.3, a report released by the US Census Bureau. This figure represents 16.2 percent of the US economy, de picts that health care is the largest industry in the US, and employs more than 14 million people. Additionally, this prevent problem stretch to show that racial and ethnic disparities in health care persists even when comparing groups of similar socioeconomic status (Barr 87). For example, the

Midshires College of Midwifery and Nursing Essay

Midshires College of Midwifery and Nursing - Essay ExampleThe Steering assemblage had a total of 24 members derived from x local Health Authorities, the NHS Hospital Trust and the Regional Health Authority. The members had various capacities such as customary Managers, Chief Nursing Officers and some were representatives. The inclusion of General Managers from the ten Health Authorities was important since the five colleges provided services to hospitals in the ten Health Authorities. Their views, therefore, were needed to ensure that the creation of Midshires College of Midwifery and treat becomes a success. The Steering Group had one main objective, which was amalgamating the five different colleges of midwifery and nursing. Although the Steering Group had a clear objective and the members needed to achieve its objective, it set about various problems in the process of creating Midshires College. The first problem encountered during the process of amalgamating the five college s was the uncertain future regarding the demand for nurse education. The number of nurses needed, and their functions in the health domain in the coming future were not clear. In this case, it was certain that nurses jobs faced a threat. If organize, Midshires College would face the problem of not admitting enough students to purse the midwifery and nursing course. The future of nursing jobs was measured in terms of population growth and establishment of new hospitals. It was only natural that when creating a new college, it had to accommodate more students than the other five colleges accommodated in total. However, there was a low demand for more nurses in the future market (Hughes et al, 2009). The second problem experienced when creating Midshires College was a conflict of interest between members in the Steering Group and the new college to be formed. In the five colleges, the General Managers were charged with the task of providing nursing education. It was apparent that, the new college, Midshires, if created could not rely on direct nurse education services from the General Managers. The General Managers had the option of putting up a tender, which could count on to it that they secure the contract of training nurses in the college. The objective and goal, which Midhires College was based on, contradicted both the intentions and interests of General Managers who formed the Steering Group. The creation of Midshires College faced a challenged, which came from the same heap who were supposed to oversee its creation. A definite competition was on the rise, as it was seen when an organization to compete with the new college in terms of availing post-experience nurse education was formed by two Health Authorities. The Steering Group had the intention of frustrating efforts that the new college was making in order to provide post-experience courses. It is worth noting that the Steering Group was all along protecting its interests, through lamenting that if the new college provided post-experience courses then 30% of the five colleges staff would lose their jobs. Creating the new college became a challenge since members in the Steering Group were opposing change, which would affect jobs and provision of nursing education (Hughes et al, 2009). The third problem came as a result of the expectation that a higher(prenominal) educational institution would validate qualifications achieved from Midshires College, which was on the verge of formation. It was also expected that, in the end, Midshires College

Books Activity - print or electronic media Essay

Books Activity - print or electronic media - Essay ExampleI did not flip to focus on forming images in my mind or connecting the story. Since everything was right before me on the television screen, my mind wandered a lot and I barely clothed what I was watching.After both experiences, I have determined that I find the printed word much more enjoyable, as well as exhilarating. single of the most exciting things about reading a book is being able to determine on my own what everything looks like, from the characters to the settings. When it comes to a television show, there is no room left for imagination. The creators of the show have decided everything for you. If my mind is not actively involved in the activity, I feel no connection to it. With a book, I am able to keep my focus by becoming engaged in the story as I try to picture every that is going on while watching television, it becomes harder to get myself involved in a story that already has unalterable images. As such, I am unquestionably a print media person as opposed to an electronic media

T-test results Essay Example for Free

T-test results EssayFactors in which bole workshop Exceeded Patrons Expectations. The undermentioned t-test of means of paired groups were profound at the . 01 level Quality of the products, the customer service of the store personnel the variety of product offerings in the store the convenience of going to the store localisation of function attractiveness of the packaging the layer to which the product espouses natural rather than artificial the value espoused by the company who sells the product. In all these items, ashes Shop has exceeded the point of importance attached by the respondent on the factor. clay Shop has to maintain its worthy customer service in its stores, especially since the customer puzzle in the store forms part of the branding of Body Shop products. An often forgotten look is the convenience of the store location, which also figured as a factor which exceeded the expectations of patrons. This may again be leveraged on for brand building. Consis tent with the assertions of Kotler (2003), brand building involves a gamut of interdependent factors, which says everything to the highest degree what Body Shop re faces.This apparently includes the customer service received by the client when at bottom a Body Shop branch. He further asserts that customer service is perhaps the around important device for brand building. As this is a factor which has exceeded expectations of Body Shop patrons, it simply needs to maintain this as bent-grass to remain competitive. Exemplary customer service can breed loyalty among its clientele (Kotler 2003). Yet another factor which exceeded the expectations of patrons was the variety of cosmetic offerings by Body Shop.This is especially critical in the UK setting since women in Britain are the highest users of make-up in the whole Europe, about 93% of the population (Ending the Cosmetics 2008). In fact, the bargains of cosmetics, toiletries and perfumes rose to 4. 1% from 3. 5%, free the marke t a value of 64. 6bn (Montague-Jones 2008). Big names in the cosmetics industry dominate the market with LOreal leading the way. Variety is also a look up of the company.Since LOreal took over The Body Shop, the company is expected to stand out as it expands its product range to natural products (Euromonitor International 2008). This is again a facet which they can further leverage on for continued competitive advantage. Packaging is also a strength of Body Shop. It has successfully built a gullible brand and this is strongly reflective of its natural packaging. The natural packaging of Body Shop logically tells patrons that the product has been made from natural or oganix ingredients.There is nearly anxiety over the accuracy of natural and organic labelling, although the results of the current research show that Body Shop is not in question. For instance, Paul Lieber, cosmetic chemist, explicit that physically possible for more 30-40% of the ingredients to be organic, unless it s organic oil, for the simple reason that conventionally 60-70% of a product is water which cannot be certified organically grown. (Farlow 2006). Because in that location are no such accusations of Body Shop products, there packaging and label information are perceived to be authentic and accurate.Moreover, Body Shop is also wary about indicating whether product may cause allerfic reactions. While other competitor brands struggle to promote an image of natural and being environmentally friendly, Body Shop has been at the forefront of the race. They always ensure that there is information on the front of the label about the health and safety of the ingredients inside the package (Farlow 2006). The foremost feature of Body Shop as a busines entity is the appeal of its noble thrusts or cause.This is attested to by the results of the survey, which suggest that it has exceeded expectations of clients in impairment of the quality of their products and its natural appeal. These indicate that it has effectively used cause branding, an approach in branding where a company supports a cause to be equal to(p) to increase profits or to set it apart from competitors (Ivy Cohen Corporate Communications 2007). It has gone into the league of such programmes as Avon Breast Cancer Crusade, ConAgra Foods Feeding Children fail Program, Reeboks Human Rights Awards and Rockports Fitness Walking Program.While promotional activities are there only for the short term, cause trade forms part of the brand, as a long-term initiative. They have been successful at making the Body Shop brand tantamount to caring for the environment and for promoting authentically natural products (Evergreen Partners 2005). Moreover, Body Shop has effectively promoted corporate social responsibility through its various community activities and environmental programmes. These various causes have helped spell its solid brand (Evergreen Partners 2005).The values of Body Shop have been instrumental in crea ting its successful brand, and the results of the current research have supported this. Not only has it been successful at creating a corporate brand, it has also been effective at creating a successful employer brand. VersantWorks (2008) asserts tht with the uptend in new resources such as technology, the core asset of any enterprise be to be its manpower. Thus, as Body Shop competes with increasingly effective competitors, its mustiness attract competent key people through its appeal as an employer.It must thus maintain its credible standing among its stakeholders current employees, potential hires, and previous staff about the company as place of work (Harris 2002), as Body Shop being a great place to work. This shall continually instill in them pride in being part of the company, engagement, and belongingness (VersantWorks 2008). This trend of advocating exemplary corporate values for creating an employer brand is expected to continue for Body Shop, with its acquisition by LO real.The latter has in fact been nominated as among the sporting Moving Consumer Goods FMCG Employer of Choice (Employer Profile 2008). It has also been espousing employee development explicitly through its website they likewise offer a secure workplace, performance is given credit, a various(a) culture, and where privacy and private life are valued (As An Employer 2008). What makes this strategy work for the company is because LOreal knows who it wanted to hire and focus the HR endeavor to happen upon the task (Klein 2008), something that they are likely to infuse further in Body Shop.Factors which Matched Patrons Expectations. There are no significant differences on the following items brand the degree to which the product is environment friendly and positive feedback garnered from significant others. These suggest that Body Shop has met expectations of the respondents based on the degree of importance they have attached to soully factor. Body Shop has matched its patrons e xpectations in terms of being a well known, globally acknowledged brand. Overall, they have not only raised awareness about their products, but have also been able to address the personal needs of their clientele (Lake 2003).They have been able to espouse a character to which the clients have link up and associated themselves to (Klein 2008). In total, the opinions and interface of their customers with the Body Shop brand have been positive, and have allowed them to remain competitive (Lake 2003). Still among the reasons for their success if their effectiveness in building a corporate band. Body Shop has created brand loyalty where customers look for products under that company or under the Body Shop brand name (Crystal 2003).To this point, Body Shop continues to leverage on being an environmentally friendly enterprise, which is also one of the factors which matched the expectations of its patrons. Inf act, in collaboration with Adi Maimalaga Tafunai , executive director of Samoas nongovernmental organization Women in Business Inc. , the Body Shop was instrumental with the launching of Samoas coconut oil to the world last year. September 2008, through the Secretariat of the pacific Community, will be the launching of the organic standards for the agricultural produce in the Pacific regions, a cooperative work the NGO and New Zealand and Pacific expertise.Tafunai expresses complying with organic standards is always a major issue especially for agricultural exportings and this undertaking will add value to the small quantities of agricultural produce for export (Radio New Zealand International 2008). Moreover, Body Shop promotes other advocacies apart from environmentalist. For example, it has commemorated International Friendship Day last August 3 by launching their For Me, For You shea butter lip care two-packsa special edition launched late last month on July 28th preservative-free balm retails for $15.All profits from each(prenominal) sale are donated to entities like Alice Housing through the Canadian Womens Foundation in support of its endeavor to help women and children who are victims of domestic violence (Webb-Campbell 2008). The women respondents in the present study have also expressed receiving positive feedback about the Body Shop brand from significant others. These results suggest that women are strongly influenced by informant groups, family, and role and status within the society.Moreover, a reference group could be a single person or a group of people that an individual consults when developing personal standards (Consumer Behavior 2008). These further indicate that their significant others expectations about Body Shop products have been met as well, and they were strongly influenced to adopt the same set of standards (Consumer Behavior Social 2008). For instance officemates or friends show or introduce the latest trend, convincing their significant others that this good consequently, purchase is impacted on by this feedback.In addition, Heath and Bryant (2000) suggested that when consumers buy things like cosmetics, they ask friends and family first prior to buying. The information and views expressed by these close relations have as oft influence on whether the purchase will be made as the consumers own needs, inclinations and knowledge. Such is more applicable when a consumer is uncertan about what to buy in such cases, they are likely to heed what they perceive as socially acceptable, especially by those who are significant to them (Heath Bryant 2000).Factors which Did not Match Patrons Expectations. In contrast, the following factors are those in which Body Shop did not quite meet client expectations based on the degree of importance they have assigned to each competitive price of the product trendiness or fashion sense represented by the product and the sales promotions used for the product. Price, trendiness and sales promotions have to be beefed up further by Body Shop to be able to entice more clients and to maintain the loyalty of its patrons.While clients are willing to pay a premium for environmentally friendly products, clients are growing increasingly price-conscious. Moreover, while its popularity cannot be denied, it has still managed to elect a marketing entity to manage its affiliate marketing programmes in the UK. This suggests that it is still conscious about the need to further promote the products even if it has already gained a niche in the market. It has thus elected TradeDoubler, the pan-European digital marketing company, to exclusively oversee its trade marketing programme in the UK (e-Consultancy 2008).

Air Pollution Essay Example for Free

Air Pollution EssayAir befoulment ca utilise by vehicles has been identified as the largest contributor to air pollution in the world. Air pollution caused by vehicles is when the burning of fossil fuels to power our vehicles gives off CO2 emission. This pollution by vehicles also produces toxic substances such(prenominal) as sulfur dioxide and carbon which back end be fatal to humans. Air pollution also comes from industry as this source of pollution spews particulate matter and chemicals into the atmosphere. The rig from factories includes sulfur dioxide, nitrogen dioxide, carbon monoxide and dioxide. Almost all of Earths atmosphere or ecosystem has been altered by the long-term effects of pollution by industries. Power plants are also another reason to blame for air pollution. They spread gases that thickens the atmosphere, causing the heat to be blocked from exiting to space. The gases are heavy, and comes down to the grounds causing pollution One of the power plants tha t gives out the most pollution is the power plant that is fired by coal. Coal burning is a guide cause of smog, acid rain, and toxic air pollution.Not only that, it also causes the greenhouse effect and holes in the ozone layer. Health Effects Air pollution can affect our health in many ways with both short-term and long-term effects. Some individuals are much more sensitive to pollutants than are others. new(a) children and elderly people often suffer more from the effects of air pollution. Examples of short-term effects include irritation to the eyes, nose and throat, and upper respiratory infections such as bronchitis and pneumonia.Other symptoms can include headaches, nausea, and allergic reactions. Short-term air pollution can alter the medical conditions of individuals with asthma and emphysema. Long-term health effects can include chronic respiratory disease, lung cancer, heart disease, and even damage to the brain, nerves, liver, or kidneys. Continual exposure to air poll ution affects the lungs of growing children and may aggravate or complicate medical conditions in the elderly.Air pollution also effects the human cardiovascular system as the inhalation of air pollutants in the end leads to their absorption into the bloodstream and transport to the heart. Some pollutants may also directly cause functional alterations that affect the rhythmicity and contractility of the heart. Causes of water pollution. Factories play a major function in pollution the water. Wastes from factories include toxins, such as lead, mercury and other contaminants. These chemicals are very harmful and can lead to serious health hazards.Fertilizers and pesticides used in agricultural farms, homeowners lawns and roadsides are a threat to the natural water source. When the pollutants runoff into local streams or rivers or drained down into groundwater, they contaminate the water completely. Mining is also another reason for water pollution. Heavy metals and sulphur componen ts which are buried in the earth are exposed during mining and during rainwater these toxic chemicals are exposed, which results in acid rain.