Facebook Case Essay

Facebook Case Essay Facebook Case Essay In this article the author shows readers Facebook’s attempts to become a leader in online advertising. Being one of the most visited websites with more than 600 million active users, Facebook is the ultimate place for marketers to take advantage of word of mouth. Mark Zuckerberg and his team constantly improves features of the website and develops new technologies to create a unique way of personal advertising. Today Facebook allows companies to create free brand pages where users can comment and post on them. Companies and consumers communicate directly with each other, helping to better understand the market. Additionally, Open Graph technology integrates Facebook with other websites, permitting users to share interesting articles, songs and other files with their friends through the feed. However, there are major issues that challenge Facebook. First, personal advertising assumes the use of users’ personal data. Facebook tracks users’ activity and preferences, which helps target ads better. Recent use of Beacon technology resulted in a scandal, whereas a lot of people were angry that their activities were tracked and broadcasted on ads. Second, people do not perceive Facebook as a search site. Return on Facebook ads is much lower than that of Google ads. People spend more time on Facebook, but they use Google search when they are ready to make a purchase. Third problem is that Facebook does not generate any profit from companies’ free brand pages and Open Graph

Dead or Alive essays

Dead or Alive essays A Brief History of Cloning (1880 to present) August Weissmann states genetic information of a cell diminishes with each cell division. Walter Sutton proves chromosomes hold genetic information. Hans Spemann divides a Salamander embryo in two and shows early embryo cells retain all the genetic information necessary to create a new organism. Hans Spemann performs first nuclear transfer experiment. German scientist Hans Spemann proposes a "fantastical experiment" to transfer one cell's nucleus into an egg without a nucleus, the basic method that would eventually be used in cloning. Oswald Avery discovers genetic information is carried by the nucleic acids of cells. Watson and Crick find the structure of DNA. F.C. Steward grows whole carrot plants from carrot root cells. John Gurdon clones frogs from differentiated cells. J.B.S. Haldane coins the term 'clone.' Establishment of the complete genetic code. Shapiero and Beckwith isolate the first gene. Paul Berg creates the first recombinant DNA molecules. Cohen and Boyer create first recombinant DNA organisms. Karl Illmensee claims to have created mice with only one parent. The release of David Rorvik's book, In His Image: The Cloning of a Man, sparks a worldwide debate on cloning ethics. U.S. Supreme Court rules live, human made organisms are patentable material. Karl Illmensee and Peter Hoppe claim to have cloned mice by transplanting the nuclei of mouse embryo cells into mouse eggs. Other scientists are unable to reproduce the results. It is later discovered that the results were faked. Kary B. Mullis develops the polymerase chain reaction technique for rapid DNA synthesis. ...

Best Pratices for OS, FW and SELinux Coursework

Best Pratices for OS, FW and SELinux - Coursework Example Similarly, â€Å"yum update† command will be appropriate in case of a need to update an entire system (Membrey, Verhoeven & Angenendt, 2009). The yum package that comes with CentOS entails scripts for performing system-wide updates on daily basis. Users would need to enter the command su -c /sbin/chkconfig --level 345 yum on; /sbin/service yum start. This command should be followed by the root password in case a need arises to activate the daily automatic update. It is necessary that users create copies of computer files for use in cases where the original files diminish through ways like computer crash or theft (IBM, 2013). Accidents are inevitable. Therefore, it is crucial that users regularly store work documents within a backed up network server. Safety of the operating system will be easier to attain if certain password protection mechanisms are put in place. Examples of such mechanisms include regular change of passwords, users stopping the habit of sharing passwords or login ID (s) and the administrator of the operating system under use ensuring that the systems are accessed only after users have supplied matching combinations of the login credentials, automatic disabling of user accounts in case of login attempts that go past six. In case of the highly vulnerable environments, it would be appropriate using Kerberos. Kerberos will employ strong encryption coupled with complex ticket granting algorithm in authenticating users on a network and to permit streams of data over IP networks. This approach will fit environments like colleges where the implementation of other security mechanisms has remained to be a challenge. Organizations will often need firewalls to protect the confidential information from unauthorized and malicious users. Even as organizations use different access control features embedded in firewall systems to attain system

Art and Advertising Essay Example | Topics and Well Written Essays - 2250 words

Art and Advertising - Essay Example This essay "Art and Advertising" outlines the connection between the business world and creative; and what areas of overlap might exist between art and advertising. We only have to look at the commissioned work of the masters in the renaissance era to see the influence of the rich and famous patrons of the arts in their works. Going further back, we can examine how the kings and queens influenced the works of the artists in the classical and medieval eras. Therefore, it is perfectly logical to see how some of the best artists in present times (including the top graduates of art schools) have been recruited by advertising agencies and media syndicates to work for them. In the modern world, art and advertisements seem to have the same purpose, i.e. to motivate and move people towards some form of action (Lee, 2000). In this respect advertising may be a more difficult art form than painting or sculpture since it might be far easier for people to give off an emotion which costs them nothing rather than loosen their purse strings and spend money on something which they might even not need at all. Given the times we live in, even things like the GUI (Graphical User Interface) design of a computer or the layout and graphics used on a website could indeed by accepted as a valid form of art (Brierley, 2002). Moreover, even the applications being used on the computer for productivity or entertainment can be art forms as exemplified by the computer gaming industry which now beats Hollywood in terms of monetary size (Wikipedia, 2006).

Discrimination - Gender Essay Example for Free

Discrimination Gender Essay Write a 100- to 200-word response to each of the following questions. Provide citations for all the sources you use. †¢ What is discrimination? How is discrimination different from prejudice and stereotyping? Discrimination is the denial of opportunities and equal rights to individuals and groups because of predjudice or for other arbitrary reasons. Discrimination is different from predjudice and stereotyping because discrimination are actual negative actions towards the objects of predjudice. Stereotype is an unreliable generalization of members of a particular group and predjudice is a negative attitude and emotion response to members of a group. †¢ What are the causes of discrimination? Discrimination can be caused from learned behavior If you grew up in a home where your parents discriminated against others, then your more than Likely to do the same thing. Growing up in a neighborhood where there are mostly people of the same race and members of a different race coming into your neighborhood can cause discrimination. I also believe ignorance is probably one of the main causes of discrimination people are blind to the fact that we are all human beings and have feelings and everyone should be treated the same regardless of race, ethnicity, gender, oreientation, disability etc. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? I would agree that sexual orientation and gender face similar discrimination if you are gay, straight transgender people will look at you in disgust they will treat you differently and deny certain rights llke getting a job, marrying, and many more gender can be similar in the sense that you can be denied certain job positions and be incapable of performing certain duties especially a female who tries to attempt to do a job that is usually done by a man. I think the difference in the two is sexual orientation is a much bigger problem and strict laws have been put into effect for people who discriminate against gays, transgender, lesbians and they are still continuing to fight for equal rights today like getting married as far as gender if you’re male and female you have that right automaticall, whereas the gay community doesn’t. Racial and Ethnic Groups (13th ed. ) (Schaefer).

American Democracy :: essays research papers

Ravi Purohit-PUB 1250 2/16/05 The paper in which I chose to write about is American Democracy. When the thirteen British colonies in North America declared their independence in 1776, they laid down that â€Å"governments are instituted among Men, deriving their just powers from the consent of the governed.† This meant that they wanted a government for the people, run by the people. This is one of the basic ideals upon which our nation was founded. The â€Å"colonies† needed to have a written constitution to define and therefore more specifically limit government powers. After the Articles of Confederation failed to work in the 13 colonies, the U.S. Constitution was created in 1787. One ideal found in the Preamble of the Constitution is the ideal that majority rules. In our government, the Congress uses majority rules to pass bills, through Congress and the President. As there are so many checks and balances, sometimes they don’t even make it as bill. This is one of the ideals found in the Constitution. This separation of powers, within the three co-ordinate branches, the legislative, executive, and judiciary branch has no supremacy over the others. This was designed to prevent any branch, from infringing individual liberties safeguarded by the Constitution. Our constitutional rights are very important. Without these rights, the United States would not be any different from other places of the world that do not have as many rights. Our rights secure our liberties and ensure justice for all. I believe the Constitution was such a great document necessary for achieving American Democracy. This document was very concise in its expressed powers. In the words of James Madison, â€Å"If men were angels, no government would be necessary.† This was from Federalist #51 and states the only way government wouldn’t be needed is if we all were perfect angels and we wouldn’t need rules. The Declaration of Independence means to me that all men and women join freely together to make an equal government for the U.S. This is basically said in the preamble by a famous quote: "All men are created equal." The ideal of our government have remained true over 225 years. The U.S. grants its citizens with the rights such as freedom of speech and freedom of religion, etc, which separates us from other countries. I think that all countries should be able to decide what government they want to have until they harm the United States of America in any way.

Mobile phone and Landline phone Essay

Phones are important because we rely on them to communicate with other people. Despite the cell phone cannot give you a clear, crystal clear connection as a landline phone. Landline phone is a device which we connect to the output of our homes and businesses. On the other hand, cell phones and mobile have the capacity and advanced technology. While they both perform the same basic function, there are significant differences between landline and mobile phones. There are many differences between landline and mobile phones. Convinces of having a cell phone is that you can have it on hand where ever you go. As for a landline you cannot take it with you. Cell phone have a GPS technology that can find your exact location or where you trying to go. Cell phone also can give you the chance to take live pictures or video camera whereas landline cannot. Cell phone has great features such as watch TV, MP3 players, can store all our contact information, keep track of our appointments, and important dates. The most important advantage of landlines for cell phones that 9-1-1 operators can better determine your location in an emergency. When you call 9-1-1 from a landline phone, the operator can find the exact address where the call originated. When you call 9-1-1 from a cell phone, on the other hand, the operator only receives information about your approximate latitude and longitude, which can be from 50 to 300 yards. If you are in an emergency and cannot speak to give 9-1-1 operator your location, have stationary can save your life. The similarity of landline and cell phone is the fact that they are both used for communication. One quality of the technology they are good for emergencies, for example, if you just need to call a friend or family, as the technology can do this. Both are good and reliable person depends on your needs. In conclusion, we know that cell phones are more comfortable and fashionable than landline. Phones have improved over the year; we have gone from the house phone to cell phones. Cell phones and home phones are similar in a couple of ways, but very different in many ways. Nowadays we see people on the streets with their cell phones, as many people know that it’s easier and cheaper

Learning Team Reflection Essay

Owners and managers in the business need to make working capital management decisions such as inventory management, cash-flow management, accounts receivables, and supplier or vendor trade credits to ensure the company has sufficient cash-flows to pay short-term obligations. There are a few different working capital strategies a business can employ. Flexible current asset management involves holding large cash balances and inventory. The restrictive current asset management strategy requires companies to keep current assets low. Finagle a Bagel is a young, growing business that applies the working capital trade-off strategy to manage their working capital (Parrino, Kidwell, & Bates, 2012). Married entrepreneurs purchased the business when it was a few years old and had four to five stores (University of Phoenix, 2014). The owners encountered many of the same issues commonly associated with running a young business. They had to learn to deal with customers, vendors, and suppliers; how ever, the larger issue was discovering how to manage their working capital. Maintaining and continually producing working capital is imperative for any business. Effective working capital management ensures the company has enough money to pay the bills. Managing their current assets, inventory, and liabilities are all part of working capital management (Parrino, Kidwell, & Bates, 2012). Finagle a Bagel owners focused on mapping out their future and ensuring the business would grow enough to produce a successful cash flow. A successful cash flow, and keen understanding of their banking relationship, will allow the companies to more comfort when taking on debt or liabilities. The strategies Finagle a Bagel use for managing working capital are no different from the plan many companies utilize. The owners established a good rapport with their bank, vendors, and suppliers (University of Phoenix, 2014) which enables them to create the opportunity for positive interest rates and  trade-offs. The good interest rates assist in the short-term and long-term when they need to acquire a line of credit to pay suppliers or to expand the business. The working capital trade-off strategy requires the manager to balance shortage costs against carrying costs (Parrino, Kidwell, & Bates, 2012). The business must be flexible. To allow for more time to pay another business back, trade credit is a strategy businesses extend to one another. Businesses work out a type of credit line to provide the other business with a suitable amount of time to pay their bill (Parrino, Kidwell, & Bates, 2012). Credit lines are ideal and prevent banks from getting involved. Finagle a Bagel uses the strategy of trade credit regularly. Improper working capital management may jeopardize a company to default or bankruptcy. Upon reviewing the working capital management video, it is inevitable that the owners and managers in a business should monitor cash inflows and outflows periodically by computing financial ratios such as efficiency ratios – inventory turnover, and account receivable turnover and working capital ratio to ensure that the company has adequate cash-flows all the time. References Parrino, R., Kidwell, D. S, & Bates, T. W. (2012). Fundamentals of Corporate Finance (2nd ed). Hoboken, NJ: Wiley. University of Phoenix. (2014). Week 3 Electronic Reserve Videos. Retrieved from University of Phoenix, FIN/571 – Foundations of Finance course website.

Meaning and History of the Surname Clement

Meaning and History of the Surname Clement From the Late Latin given name Clemens, the Clement surname means merciful and gentle. CLEMENT is the English version and CLÉMENT is French. CLEMENTE is a common  Italian and Spanish version of the surname, also originating from the given name Clemens. Surname Origin: French,  English, Dutch Alternate Surname Spellings: CLEMENS, CLEMENTS, CLEMENTE, CLEMMONS, CLEMONS, CLEMMENT Fun Fact  about the Surname Clement Clement was the name of fourteen different popes, including Saint Clement I, the fourth  pope and first of the Apostolic Fathers. Famous People with the Surname CLEMENT Gustave Adolphe Clà ©ment-Bayard -  19th-century French entrepreneur and industrialistJean-Pierre Clà ©ment - French economist and historianMartin W. Clement - 11th president of the Pennsylvania railroadNicolas Clà ©ment - French chemist- MLB baseball player and humanitarian Where is the CLEMENT Surname Most Common? According to surname distribution from  Forebears, the Clement surname is found most prevalently in Nigeria, but in the greatest numbers in France, where it ranks as the 75th most common surname in the country. Clement is also a fairly common last name in Luxembourg (195th most common surname), Wales (339th), Canada (428th) and Switzerland (485th). Genealogy Resources for the Surname CLEMENT French Surname Meanings and OriginsDoes your last name have origins in France? Learn about the various origins of French surnames and explore the meanings of some of the most common French last names. How to Research-French AncestryLearn about the various types of genealogical records available for researching ancestors in France and how to access them. Clement Clements Clemmons Y DNA ProjectJoin with other genealogists interested in combining Y-DNA testing with traditional genealogy research in order to identify common Clement ancestors worldwide. Surnames included in the project include Clement, Clements, Clemmons, Clemons and Clemens. Clement Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Clement  family crest or coat of arms for the Clement surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted. CLEMENT Family Genealogy ForumSearch this popular genealogy forum for the Clement  surname to find others who might be researching your ancestors, or post your own Clement query. DistantCousin.com - CLEMENT  Genealogy Family HistoryExplore free databases and genealogy links for the last name Clement. GeneaNet - Clement  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Clement  surname, with a concentration on records and families from France and other European countries. The Clement  Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Clement  surname from the website of Genealogy Today. Sources Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick, and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Like Used in Idioms and Expressions

'Like' Used in Idioms and Expressions The following English idioms and expressions use the word like. Each idiom or expression has a definition and two example sentences to help ​your  understanding of these common idiomatic expressions with like. Eat like a horse Definition: usually eat a lot of food Tom eats like a horse! Make sure to grill three hamburgers for him.He doesnt usually eat like a horse. Eat like a bird Definition: usually eat very little food She eats like a bird, so dont make too much for dinner.He weighs 250 pounds even though he eats like a bird. Feel like a million Definition: feel very good and happy Im feeling like a million today. I just got a new job!After his promotion, he felt like a million. Fit like a glove Definition: clothes or apparel that fit perfectly My new shoes fit like a glove.Her jeans fit like a glove after she went on a diet. Go like clockwork Definition: to happen very smoothly, without problems The presentation went like clockwork.Her plans went like clockwork and she was able to join the company. Know someone or something like the back of ones hand Definition: know in every detail, understand completely She knows me like the back of her hand.I know this project like the back of my hand. Like a bat out of hell Definition: very fast, quickly He left the room like a bat out of hell.They drove off like a bat out of hell. Like a bump on a log Definition: not moving Dont sit there like a bump on a log!She sits around all day like a bump on a log. Like a fish out of water Definition: completely out of place, not belonging at all He looks like a fish out of water on the football field.The boss felt like a fish out of water in San Francisco. Like a sitting duck Definition: be very exposed to something He felt like a sitting duck and moved to cover his position.Your investments have left you like a sitting duck in this market. Out like a light Definition: fall asleep quickly He went out like a light.I hit the pillow and was out like a light. Read someone like a book Definition: understand the other persons motivation for doing something She can read me like a book.I know you dont mean that. I can read you like a book. Sell like hotcakes Definition: sell very well, very quickly The book sold like hotcakes.The iPhone initially sold like hotcakes. Sleep like a log Definition: sleep very deeply I was tired and slept like a log.She went home and slept like a log. Spread like wildfire Definition: an idea that gets known very quickly His solution to the problem spread like wildfire.Her opinions spread like wildfire. Watch someone like a hawk Definition: keep a very close eye on someone, watch very carefully Dont make any mistakes because Im watching you like a hawk.She watches her son like a hawk whenever he goes outside to play.

Psychosocial and Ethical Issues Personal Statement

Psychosocial and Ethical Issues - Personal Statement Example In this assignment, the psychosocial and ethical issues involved in the disease and in the possible management of such patients will be analysed through a reflective account. Case: This is a little girl of age 9, suffering from a leukaemia. She is attending this hospital for followup chemotherapy. Her mother accompanies her every time, and she seems to be very supportive to her daughter throughout these treatment cycles. Ethical Issues: Every patients and care involve some ethical issues. Pediatric patients such as this go through grueling rituals of management in the clinical setting. Quite often, these involve multidisciplinary workup and management. In the clinical situation, these are data of various categories and their interpretations. Changes in the clinical conditions and other parameters are discussed in order to design a therapy that suits best to the clinical conditions of these children. These situations are often grappled with ethical issues which tend to neglect the patient and the physician perspectives, even though they may be ethically sound. This is a chronic condition, and the mechanism of coping with such a severe disease for a little child like her is always a problem, and it is more so for the family or the mother. The patient has her own rights, but the fact that the patient is a dependent member of the family, and therefore, many of her decisions will be made by the physician s and the family, adjusting to her growing competence and maturity. It is very evident that the medical professional will have to act with fewer presumed limits on their commitment of care. The principles of beneficence may counteract with the principle of autonomy in case of this pediatric patient. Obviously, this would vary from those in case of adult patients. It is to be noted that cancer is no longer that deadly. With tremendous improvement in medications and technologies, the outcome is no that poor. All these have led to changes in the ways the physicians communicate with their patients. Truth telling perhaps is the most important ethical responsibility of a healthcare professional. Although truth is dynamic in nature, truth about a patient's condition is a combination of both subjective and objective factors. It also involves psychosocial aspects as to how it is interpreted by the patient and the physician. This matter is further complicated by the fact that the patient is a child. However, ethically, the healthcare professionals are bound to lead to honest transmission of what is accepted medical knowledge at a given time. This must accept the fact that the patient is not passive, rather an active participant in the decision making process, embodying autonomy. Since the child is just 9 years old with cancer, there is a high chance th at there would be considerable extent of paternalism. However, due to superior medical knowledge, the doctor may lead to medical benefit out of this, but that may not ensure patient benefit. However, the patient's mother who has been supportive to her may also do the same thing, and despite that, the doctor will have to depend on her. It is to be remembered that the patient, despite being a child, has her own value systems, cultural beliefs, and religious beliefs. In the changed scenario of the present time, a shared decision making is the rule of the hour. Moreover, the patient would want to assert autonomous control

Google or Yahoo Essay Example | Topics and Well Written Essays - 1250 words

Google or Yahoo - Essay Example The following figure proves the above stated argument: Figure 1: Over-diversified features of Yahoo versus simple and focused features of Google (Ong, 2011) The lack of a consistent vision of Yahoo prevails even in the present times. Ray (2010) shared useful information regarding their frequent changes in the mission statement on their official website; the definition of their service has been changed into various things like internet navigational service, online media company etc in the past few years. The achievement of Google’s foremost business goal of maintaining the best search engine has been enough to steal the web visitors of Yahoo. Google’s simplicity and focused vision wins them the edge over the over-diversified aims of Yahoo. Google launched other web services like Gmail, Google Maps, Google Earth etc after they had perfected their core competency of search engine service. 2.2 Better Service and Storage Space of Webmail Service Google launched their webmail service in 2004 when they announced the Gmail service. At that time, Yahoo and other companies were already providing webmail services that offered free limited data storage of about 10MB; any greater amount of storage was charged. Google electrified the market with their first mover’s advantage of offering 1GB storage space. Along with the credit of first mover’s advantage, Biggs (2007) stated that Gmail is considered to be much faster than Yahoo mail. Yahoo has imitated the strategy of offering greater data storage to their clients but has failed to earn back the web users who migrated to Gmail. The following table highlights some valuable facts regarding the dominance of Gmail over Yahoo... After conducting an extensive study of the prevailing market share, features and services of Yahoo and Google, it can be concluded that Google gains a competitive advantage over Yahoo. Google has been able to increase their products and services over an elongated period of time by perfecting each one of them before stepping into newer domains. On the contrary, over diversified efforts and lack of a consistent vision has caused Yahoo’s efforts to be diverted in a wide range of services. Gmail offers greater storage and speed performance as compared to Yahoo mail. Google Adwords is based on more reliable and rewarding marketing strategies that help their clients to gain greater return on their investments. Greater coverage of Google helps their clients to cover a greater segment of web users.